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A trademark is a word, phrase, or logo that identifies the source of goods or services. Trademark law protects a business' commercial identity or brand by discouraging other businesses from adopting a name or logo that is "confusingly similar" to an existing trademark. 

Service Mark

Service marks are used to identify and distinguish the services of one individual or organization, even a unique service, from those provided by others. Service marks serve the same purposes as trademarks, but they are used to identify services rather than goods.

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